The Art of Style in Motion

The Art of Style in Motion is how we work with fashion brands. It all starts from one simple catalogue photo: a single garment shown in two contexts, the clean e-commerce shot and the campaign image, from the same creative direction.

We put the designs on generated bodies, womenswear and menswear, and take them from still to film. Catalogue, campaign and motion come out of one production, with a human hand on every frame.

For a fashion brand this means one source image feeding the whole season: the product page, the lookbook and the social film, consistent with each other and made at cinematic speed.