Petals

Petals started as our own research into beauty imagery: Alberto Maccari's conceptual photography, extended with generative AI. Real portraits open up into a dreamlike dimension where petals, light and skin become one surreal, poetic image.

The method is the point. The photograph stays the anchor, so faces, skin and expression remain true, while AI expands the frame, the set and the mood around them. Technology does not replace the photographer's eye, it multiplies what one shoot can become.

For beauty brands and publications this means editorials, campaigns and brand stories with a signature look, rooted in real photography and taken further than a studio alone could go.