SKYN

For SKYN we provided full creative and production support for a global Valentine's campaign across Australia, Europe and the United States. The brief: take the story of love and pleasure beyond the romantic couple, towards something broader and more inclusive.

We led concept, content and execution. The message, "Love is in the air; share it or don't.", came to life in a hero film, a montage of intimate and playful moments building to an untamed crescendo, and rolled out across print, point of sale, retail promotions, digital and social, with stories, carousels and targeted video for Instagram and Facebook.

For a global brand this means one creative idea, produced once and adapted to every market and format, with a single team holding the line from concept to rollout.