Kimowi

What does a fashion brand need to launch a collection today? Speed, images that sell, and a shop that runs on its own. KIMOWI is our answer in practice: a made-to-order silk kimono brand where we run everything, from the first sketch to the sale.

From sketch to campaign, before production. We design the print, lay it on the garment, and create the model, the catalogue (front, back, hanging and worn) and the campaign in seven places, from Capri to Saadiyat. Twenty-six patterns, a complete Spring/Summer 2027 collection, ready to sell before a single metre of silk is cut.

No stock risk. The collection sells on pre-order and production starts once twenty pieces are reserved, so every print and every place is tested on real demand.

A website that runs itself. Each new creation is entered once. The site builds its product page, the catalogue, the shopping feed and the listings that search engines and AI assistants read, and the same images and copy go out to social media.

More ways to sell. Beyond the shop, the site opens two B2B channels: bespoke collections for luxury hotels, who see their own print on the silk before anything is made, and wholesale for boutiques and concept stores, with a protected line sheet, minimum orders and lead times.

One visual world, one partner. Catalogue, campaign, website and social come from the same creative direction, so the brand looks the same everywhere, and a season takes weeks instead of months.