We reimagined the pet world with this spec-campaign for a premium pet food brand in Belgium.

Through a regal lens, crafting a series of noble cat portraits using generative AI, the visual narrative blends classic elegance with contemporary wit, highlighting the proud and selective nature of felines.
The concept draws inspiration from the deep shadows and the calm intimacy of Vermeer’s interiors.

But behind the aesthetic lies a clear intent: to tell a brand story that elevates pet food from commodity to ritual. By casting cats as aristocrats, the campaign explores the emotional dynamic between humans and animals, a relationship built on affection, admiration, and a hint of hierarchy.

A noble story, for noble creatures.
The result is a visual campaign that’s iconic and ironic.