Unmasking Conquest

For the Rautenstrauch-Joest Museum in Cologne, a social campaign on climate justice: indigenous cultures that lived in harmony with nature for centuries now bear the consequences of a crisis caused by industrialised societies.

The concept is a striking collision: tribal masks reimagined with gas mask features, as if curated from a dystopian future. Generative AI let us create highly detailed images without physical production and iterate quickly, finding the balance between authenticity and provocation, while AI-assisted brainstorming helped shape the narrative behind them.

For a museum or a cultural institution this means campaigns with the impact of a large production, made on a cultural programme's timeline.