An aperitivo worth filming

A pitch for Niest, a zero-alcohol aperitivo: one grid, twelve months, a full year of campaigns.

We started from the ritual itself, storyboarded like a film, and carried it to the feed and out to the street, with social content, key visuals and outdoor posters from the same creative world.

For a drinks brand this means a year of communication planned and produced in one go, coherent from the first post to the last poster.