JEFF

JEFF already had its Spring/Summer 2026 campaign when the challenge came: a group of products had reached the brand too late for the shoot, and they still had to be in the campaign and in the catalogue, as if they had always been there.

Matching the campaign, not inventing a new one. We started from the existing campaign and studied it the way a director of photography would: the light, its colour temperature, the time of day, the locations, from the countryside to the dunes and the open sky. Then we recreated the models following the client's indications, so the new pieces would sit next to the original pictures without a seam.

From packshot to campaign. Each late product arrived as a simple packshot. We put it on the models, in the campaign's locations, keeping knit, colour and fit faithful to the garment, with close-ups to show the detail.

Catalogue and motion. The same products went into the e-commerce catalogue, front and back on a neutral set, and into animated versions for social, like the Valentine's Day story in the dunes.

For a fashion brand, a late delivery no longer costs the season: the collection stays complete, and the campaign stays one.